The Ultimate Guide to a Profitable Food Truck Menu

Stop guessing and start raking in the dough


In this step-by-step guide to creating a profitable food truck menu, you'll learn how to:

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Design your menu for optimal flow

Keep the Golden Triangle in mind to make it easy for people to understand what you offer and decide what they want.

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Decide what items to keep and what to 86

Start with your list, categorize it, then cut items to make your menu work for you.


Price every item to make a profit

Get out your calculators… It's time for MATH. Don't worry, we'll show our work.

simplified reports

Interpret reports to know what’s working

...and what's not. Learn how to track the profitability and popularity of every menu item then map it to the Menu Matrix.

What’s the number one reason guests choose a food truck? 

Multiple Menus

The Menu. 

More than price. More than location. Even more than reviews!

77% of diners of diners visit a Food Truck's website before they order food.



30% have been turned off by menus that are difficult to read

No matter what type of food you offer, your food truck's menu design is critically important to your success.

A successful food truck menu goes well beyond simply listing items and price. It’s about the experience of the menu.

Is it easy to understand? Is it inviting? Does it make people say, “Heck yes, I want that now!”


How to Make a Food Truck Menu

From items and pricing to menu layout and design to menu management and maintenance, your menu is one of the most important parts of running a food truck.

If you’re wondering how to make a food truck menu that gets people excited and makes you money, here’s a peek at what you’ll learn in The Ultimate Guide to a Profitable Food Truck Menu. 

Menu Pricing

Part 1 – How to Create a Food Truck Menu

Lesson #1: How to make a food menu
Lesson #2: Food truck menu pricing
Lesson #3: Food truck menu design

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Part 2 – Optimal Food Truck Menu Management

Lesson #6: When to schedule menu reviews
Lesson #7: What menu metrics to track (and what it all means)
Lesson #8: Tips for improving your food truck menu

Whether you’re starting from scratch or want to create a food truck menu that increases profits, this guide will walk you through step-by-step what to do. 

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menu design

Menu Design for New Food Truck Owners 

Feel confident that you’re creating a food truck menu right the first time by using this guide as a free menu template. Start by getting laser-focused on your offers, writing enticing descriptions and nailing your pricing. Know exactly how to group items and design a food truck menu that motivates customers to order your most profitable items. 

In Part 2, you’ll learn menu management best practices to ensure your menu continues to be a money maker no matter what the economy throws at us next!

digital menu

Menu Design for Experienced Food Truck Owners

Online menus are no longer “nice to have” – they’re a baseline requirement for successful food trucks. Customers expect to be able to review dynamic, web-optimized food truck menus before placing orders or swinging by your food truck. 

In this guide, we’ll show you how to create a food truck menu that works beautifully online and offline and inspires higher value tickets. Plus, learn all the key metrics you need to be tracking and how to use those numbers to increase your profits.

digital menu

Ready to create a food truck menu that rakes in the dough?