Case Study

How Table Needs Helped Restless Coffee Reach New Levels of Popularity and Profitability in their First Year

By prioritizing a first-class experience, handcrafted beverages, and partnering with local businesses to bring their customers the best of Baldwin County, Christian and Tracy have built a thriving food truck business from the ground up. 

But it wasn't always a smooth ride... 

As new food truck business owners, Christian and Tracy needed to figure out how to:

  • Grow their business without spending a ton of money up front
  • Create profitable menus that keep customers coming back for more
  • Balance efficient systems with superior customer experience

Today, the couple operate a thriving business with their sights set on serving an even wider community of loyal customers.

 

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Learn the 3 biggest lessons from Restless Coffee's first year in the food truck business

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Meet the experts

Christian and Tracy Pridgeon, Co-owners of Restless Coffee

After years of commuting in opposite directions, juggling family life, and dreaming of a better way, Christian and Tracy Pridgeon took the plunge and opened up Restless Coffee mobile coffee truck – and never looked back! By prioritizing a first-class experience, handcrafted beverages, and partnering with local businesses to bring their customers the best of Baldwin County, Christian and Tracy have built a thriving food truck business from the ground up. Today, in addition to running their food truck, they are blessed to be sharing their experiences and spreading positivity wherever they can!  #RestlessEveryDay

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Meet the experts

Bill Moore

Bill Moore is a veteran food truck owner, manager of the Food Truck Training community, and author of Food Truck 101: Beginner to Winner: The Complete Guide to Fulfilling Your Food Truck Dream. He began his restaurant journey in 1977, quickly moving up the ranks from crew member to management trainer before ultimately managing dozens of locations for nine different major chains, as well as, his own food carts and restaurants. Bill finally hung up his apron and spatula in 2017 and now focuses on training new restaurant owners and food truck owners.

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