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The Ultimate Guide to a Profitable Restaurant Menu

Created for quick-service and counter-service restaurant owners ready to increase profit 📈
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In this step-by-step guide to creating a profitable restaurant menu, you'll learn how to:

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Design your menu to increase sales on your money-makers

Keep the Golden Triangle in mind to make it easy for people to understand what you offer and decide what they want.

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Be selective about what items to include and what to 86

Start with your list, categorize it, then decide to keep, cut, or improve items to make your menu work FOR you.

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Price every item to make a reasonable profit

Get out your calculators… It's time for MATH. Don't worry, we'll show our work.

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Use reports to know what’s working... and what's not

Learn how to track the profitability and popularity of every menu item then map it to the Menu Matrix.

QUIZ: What’s the #1 reason customers choose a restaurant? 

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⬇️ ⬇️ ⬇️

Answer: The Menu 

More than price. More than location. Even more than reviews!

🔹 77% of diners visit a restaurant's online menu before they decide to dine in or order takeout or delivery.

30% of potential customers have been turned off by menus that are difficult to read 😱

Especially for counter service and fast casual restaurants where competition is fierce, menu design is critically important to success.

A successful menu goes well beyond simply listing items and price. It’s about the experience of the menu.

  • Is your menu easy to understand?
  • Is your menu inviting?
  • Does your menu make people say, “Heck yes, I want that now!” 
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How to Make a Profitable Restaurant Menu

Here’s a peek at what you’ll learn in The Ultimate Guide to a Profitable Restaurant Menu. 

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Part 1 – How to Create a Restaurant Menu

  • Lesson #1: How to make a food menu
  • Lesson #2: Restaurant menu pricing
  • Lesson #3: Restaurant menu design
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Part 2 – Optimal Restaurant Menu Management

  • Lesson #6: When to schedule menu reviews
  • Lesson #7: What menu metrics to track (and what it all means)
  • Lesson #8: Tips for improving your restaurant menu
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Download Now:
The Ultimate Guide to a Profitable Restaurant Menu

Get Your Guide
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Turn Your Menu Into A Money Maker 💰

Feel confident that you’re creating a restaurant menu designed for profits with this free menu template.

Start by getting laser-focused on your offers, writing enticing descriptions and nailing your pricing.

Know exactly how to group items and design a restaurant menu that motivates customers to order your most profitable items. 

In Part 2, you’ll learn menu management best practices to ensure your menu continues to be a money maker no matter what the economy throws at us next!

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An Online Menu You and Your Customers Will Love ❤️

Online restaurant menus are no longer “nice to have” – they’re a baseline requirement for success.

Customers expect to be able to review dynamic, web-optimized restaurant menus before placing orders or even visiting your restaurant. 

In this guide, we’ll show you how to create a restaurant menu that works beautifully online and offline and inspires higher value tickets.

Plus, learn all the key metrics you need to be tracking and how to use those numbers to increase your profits.

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Ready to create a restaurant menu that rakes in the dough? 

Download your FREE guide